Privacy policy

Privacy Policy

Last Updated: June 2025

Michaels Floats ("we," "us," "our") operates the website michaelsfloats.store. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or otherwise interact with our services. By accessing or using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following categories of personal information:

1.1 Information You Provide Directly:
- Contact Information: Full name, email address, phone number, and mailing/shipping address provided during account creation, checkout, or customer service interactions;
- Payment Information: Credit card number, debit card number, or other payment method details processed securely through our third-party payment processor (Shopify Payments, PayPal, or other integrated payment gateways). We do not store complete credit card numbers on our servers;
- Order Information: Products purchased, order history, transaction amounts, billing and shipping addresses, and any special instructions provided with your order;
- Communication Data: Emails, messages, customer service inquiries, product reviews, feedback, and any other communications you send to us via michaelsfloats@outlook.com or through our website contact forms;
- Account Information: Username, password (stored in encrypted form), account preferences, and marketing communication preferences.

1.2 Information Collected Automatically:
- Device and Browser Information: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, and unique device identifiers;
- Usage Data: Pages visited, time spent on each page, clickstream data, referring URLs, search queries used to find our website, and navigation patterns within our website;
- Location Data: Approximate geographic location derived from your IP address;
- Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior. See Section 5 for details on our use of cookies.

1.3 Information from Third Parties:
- Social Media Platforms: If you interact with our brand on platforms such as TikTok, Instagram, Facebook, or YouTube, we may receive information about your interactions, including likes, comments, shares, and direct messages sent through those platforms;
- Payment Processors: Transaction confirmation, fraud screening results, and payment verification data;
- Shipping Carriers: Delivery confirmation, tracking updates, and delivery exception notifications;
- Analytics Providers: Aggregated and individual user behavior data from services such as Google Analytics, Facebook Pixel, TikTok Pixel, and Shopify Analytics.

2. How We Use Your Information

We use your personal information for the following purposes:

(a) Order Fulfillment: Processing and fulfilling your orders, including manufacturing, shipping, delivery tracking, and customer communication regarding order status during the three (3) week production period and one (1) to two (2) week shipping period;
(b) Customer Service: Responding to inquiries, resolving complaints, processing refund requests, and providing post-purchase support;
(c) Payment Processing: Verifying payment information, processing transactions, preventing fraud, and complying with financial regulations;
(d) Marketing and Advertising: Sending promotional emails, targeted advertisements on social media platforms, product recommendations, and special offers, subject to your communication preferences and applicable opt-out rights;
(e) Website Improvement: Analyzing user behavior to improve website functionality, optimize product listings, enhance user experience, and develop new products;
(f) Legal Compliance: Complying with applicable laws, regulations, legal processes, and governmental requests;
(g) Security: Detecting, preventing, and responding to fraud, unauthorized access, and other security threats to our website and business operations.

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with the following categories of recipients:

(a) Service Providers: Third-party companies that assist us in operating our website, processing payments, fulfilling orders, shipping products, conducting analytics, and sending marketing communications. These service providers are contractually obligated to use your information only for the purposes for which it was disclosed and in accordance with applicable data protection laws;
(b) Shipping Carriers: USPS, UPS, FedEx, DHL, or other carriers used to deliver your order;
(c) Payment Processors: Shopify Payments, PayPal, Stripe, or other payment processing services;
(d) Analytics and Advertising Partners: Google Analytics, Facebook/Meta, TikTok, and other platforms for website analytics and targeted advertising purposes;
(e) Legal Authorities: When required by law, court order, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request;
(f) Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of the business assets.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to satisfy legal, accounting, and reporting obligations. Specifically:

(a) Order and transaction data: Retained for a minimum of seven (7) years for tax and accounting compliance;
(b) Customer account data: Retained for the duration of your account's existence plus three (3) years following account deletion;
(c) Marketing communication data: Retained until you opt out of receiving marketing communications;
(d) Website usage data and cookies: Retained for up to twenty-four (24) months.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytical data. Types of cookies we use include:

(a) Essential Cookies: Required for basic website functionality, including shopping cart, checkout, and account authentication;
(b) Performance Cookies: Collect anonymous data on how visitors use our website, including page views, bounce rates, and load times;
(c) Marketing Cookies: Used to deliver targeted advertisements and measure the effectiveness of advertising campaigns across platforms including Facebook, TikTok, Google, and Instagram;
(d) Preference Cookies: Remember your settings and preferences for future visits.

You may manage your cookie preferences through your browser settings. Disabling certain cookies may impact website functionality and your ability to complete purchases.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

(a) Right to Access: Request a copy of the personal information we hold about you;
(b) Right to Correction: Request correction of inaccurate or incomplete personal information;
(c) Right to Deletion: Request deletion of your personal information, subject to legal retention requirements;
(d) Right to Opt-Out: Opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at michaelsfloats@outlook.com;
(e) Right to Data Portability: Request transfer of your personal information to another service provider in a structured, commonly used format;
(f) Right to Object: Object to processing of your personal information for certain purposes, including direct marketing.

To exercise any of these rights, please contact us at michaelsfloats@outlook.com. We will respond to your request within thirty (30) days.

7. Children's Privacy

Our website is not intended for children under the age of thirteen (13). We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

8. Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website following any changes constitutes your acceptance of the revised Privacy Policy.

For questions regarding this policy, please contact us at michaelsfloats@outlook.com.